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Track Analyze and Adjust

Track Analyze and Adjust

November 27, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
Y

ou don’t have to look any farther than Black Friday to understand consumers have changed the way they buy in a very big way. The number of people visiting U.S. stores on Thanksgiving and Black Friday fell 4% from last year, according to RetailNext Inc., which counts shoppers by analyzing in-store videos. At the same time U.S. Black Friday, Thanksgiving online sales has climbed to a record high.

Mobile shopping was the big news of the day, with commerce marketing firm Criteo noting that 40 percent of Black Friday online purchases were made on smartphones this year a massive 38 percent increase over last year. This doesn’t include the countless in-store sales assists by smartphone visits to retailers to find store hours, check prices and search for the latest deals.

September 15, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
D

igital disruption is totally transforming the way we do business at a break neck pace and will soon permeate into every organization and every facet of our economy. You are not alone, businesses and organizations large and small across the country are struggling to understand this new normal.

This article will explore the threats and opportunities of digital disruption in addition to providing guidance on how you can create a digital strategy to mitigate and overcome the impact of disrupters headed your way so you can not only survive but thrive in the digital age.

September 09, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

here is no better way to summarize our experience at Content Marketing World (CMW) this week than the headline of this article.

Content Marketing World demonstrated to us that Digital Disruption is not limited to Retail Armageddon that has been in the news, it is causing cataclysmic disruptions across organizations large and small around the globe. If you want to ride the wave to the next level and not get crushed by the disruption of digital heading your way, join us at the 7th Annual, Content Marketing World 2018 in Cleveland Ohio.

This post will review the 3 most important things we learned this week at Content Marketing World 2017.

September 01, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
H

alf the money I’m spending on advertising is wasted; the trouble is, I don’t know which half is one of my favorite quotes from John Wanamaker, a 19th century dry good merchant. Measuring advertising and marketing results was still difficult to impossible through the industrial age of the 20th century. This has all changed for the better in the digital age of the 21st century. This article will demonstrate how Critical Component-7; “Measure, Analyze and Adjust” can help you to “Stop Spending on What Isn’t Working”.

June 16, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

he digital age continues to disrupt every facet of our lives especially growing our businesses.  This was keenly evidenced in Mary Meeker of Kleiner Perkins annual report entitled “Internet Trends 2017 Code Conference”.  Mary Meeker is a prominent venture capitalist, expert in all things digital and called the Nostradamus of technology by Wired Magazine.

Mary’s 2017 355-page report is truly a comprehensive overview of all things digital – markets, industries, countries, statistics, areas of growth and decline.  We will outline some of the more critical takeaways for small and medium-sized businesses, (SMB’s) nonprofits, and professionals here.