Where's Yours?
Up to 88% Search Online Before They Buy . . . Make Sure they Find You Before Your Competition!

Smartphones

December 01, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

o win the hunt for the best deals, your Next New Customer is using their smartphones with great skill to gather intelligence on social media, websites and even apps such as PriceGrabber, PriceJump, and ShopSavvy to ensure they are getting the lowest price.

This kill the vendor purchasing behavior is highlighted by but is no way limited to the retail sector during the Christmas season. It is a total about face in the purchasing journey for all business sectors all of the time. Your Next New Customer has hijacked the purchasing journey, they like the power and they are never going to give it back. If they don’t like what they find about you online, you are going to lose business. This article will discuss one strategy you can use to protect yourself from the onslaught of digital shoppers decimating your margins.

November 27, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
Y

ou don’t have to look any farther than Black Friday to understand consumers have changed the way they buy in a very big way. The number of people visiting U.S. stores on Thanksgiving and Black Friday fell 4% from last year, according to RetailNext Inc., which counts shoppers by analyzing in-store videos. At the same time U.S. Black Friday, Thanksgiving online sales has climbed to a record high.

Mobile shopping was the big news of the day, with commerce marketing firm Criteo noting that 40 percent of Black Friday online purchases were made on smartphones this year a massive 38 percent increase over last year. This doesn’t include the countless in-store sales assists by smartphone visits to retailers to find store hours, check prices and search for the latest deals.