his number goes up to an astounding 97% when they are looking for a new car. These facts are even more important when you consider your Next New Customer is making decisions on the limited few providers they are going to even talk to based only on the information they find online. This article will demonstrate the importance of being found online and how you can improve your chances of being found and more importantly selected.
Google and our friends at Luth Research recently completed a fascinating study following one car buyers journey from initial research to a final purchase. Her journey included over 900 digital touchpoints in a 3-month period. She looked into 14 different automotive brands online before choosing 2 brands to visit. That’s 12 different brands that will not only never see her business but will never even get an opportunity to talk to her because of the decisions she made based on what she found online.
The upside of digital marketing is when your Next New Customer contacts you, they are a much more educated consumer, much further down the sales funnel and more likely to buy. The downside is when they don’t contact you, you lose business.
There are 2 things to do to improve your chances of being found online and be selected as a potential provider.