ou don’t have to look any farther than Black Friday to understand consumers have changed the way they buy in a very big way. The number of people visiting U.S. stores on Thanksgiving and Black Friday fell 4% from last year, according to RetailNext Inc., which counts shoppers by analyzing in-store videos. At the same time U.S. Black Friday, Thanksgiving online sales has climbed to a record high.
Mobile shopping was the big news of the day, with commerce marketing firm Criteo noting that 40 percent of Black Friday online purchases were made on smartphones this year a massive 38 percent increase over last year. This doesn’t include the countless in-store sales assists by smartphone visits to retailers to find store hours, check prices and search for the latest deals.