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Measure Analyze and Adjust

September 01, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
H

alf the money I’m spending on advertising is wasted; the trouble is, I don’t know which half is one of my favorite quotes from John Wanamaker, a 19th century dry good merchant. Measuring advertising and marketing results was still difficult to impossible through the industrial age of the 20th century. This has all changed for the better in the digital age of the 21st century. This article will demonstrate how Critical Component-7; “Measure, Analyze and Adjust” can help you to “Stop Spending on What Isn’t Working”.