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Digital Disruption

December 01, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

o win the hunt for the best deals, your Next New Customer is using their smartphones with great skill to gather intelligence on social media, websites and even apps such as PriceGrabber, PriceJump, and ShopSavvy to ensure they are getting the lowest price.

This kill the vendor purchasing behavior is highlighted by but is no way limited to the retail sector during the Christmas season. It is a total about face in the purchasing journey for all business sectors all of the time. Your Next New Customer has hijacked the purchasing journey, they like the power and they are never going to give it back. If they don’t like what they find about you online, you are going to lose business. This article will discuss one strategy you can use to protect yourself from the onslaught of digital shoppers decimating your margins.

November 17, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

he battle royal between marketing giant Procter & Gamble and activist investor Nelson Peltz is a case study on the effective use of digital marketing currently playing out before our eyes. Mr. Peltz says “P&G (Goliath) suffers from market share erosion and low organic sales growth due to smaller companies (David’s, just like you and me) using digital marketing more effectively”. In the middle of the proxy battle this summer P&G dropped a bombshell on the digital ad world by eliminating $140 Million of what it called ineffective digital ads in the 4th quarter of 2017 alone. Many observers implied if P&G doesn’t think digital ads work, digital ads must not work, right?

Just like you and I, Mr. Peltz’s objective is to create sustainable long-term value at P&G. Not by cutting costs in areas like marketing or research and development but to use those resources in new and effective ways by embracing the digital disruption in order to increase business and add value. Mr. Peltz eloquently proves his point by demonstrating how smaller upstarts like Harry’s Razors and Honest Company are doing digital right and are currently stealing market share away from the P&G.

This article will outline how Mr. Peltz is advocating P&G can do digital right to grow their business units using the same low-cost digital channels available to everyone with a laptop and internet connection.

October 20, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
D

isruptions in business can be a tremendous opportunity if you are prepared. The hard part is recognizing the disruption “before” it happens. This is not always easy because digital age disruptions are coming from everywhere today and can develop slowly then seem to suddenly pop-up out of nowhere especially if we are too busy working “in” our business to serve our customers today and not investing enough time working “on” our business to serve our customers tomorrow.

Discover how you can profit from 3 different disruptions that will affect your business sooner rather than later if it hasn’t begun already.

October 13, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
D

isruptions in business can be a tremendous opportunity but, only if you are prepared. The hard part is recognizing the disruption “before” it happens. This is not always easy because disruptions can develop slowly then seem to suddenly pop-up out of nowhere especially if we are too busy working “in” our business to serve our customers today and not investing enough time working “on” our business to serve our customers tomorrow.

Discover how you can profit from 3 different disruptions that will affect your business sooner rather than later if it hasn’t begun already.

Part-1 of this article discussed the technical disruption. In Part-2 we will cover the “Demographic Disruption” headed your way. This year 2017 marks the birthday of the middle of the Baby Boomers. This means 3 years from around 2020 a majority of the Boomers will be retirement age and begin reducing their annual spending.

October 06, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
D

isruptions in business can be a tremendous opportunity if you are prepared. The hard part is recognizing the disruption “before” it happens. This is not always easy because disruptions can develop slowly then seem to suddenly pop-up out of nowhere especially if we are too busy working “in” our business for our customers today and not investing enough time working “on” our businesses for our customers tomorrow.

Discover how you can profit from 3 different disruptions that will affect your business sooner rather than later if it hasn’t begun already.

September 15, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
D

igital disruption is totally transforming the way we do business at a break neck pace and will soon permeate into every organization and every facet of our economy. You are not alone, businesses and organizations large and small across the country are struggling to understand this new normal.

This article will explore the threats and opportunities of digital disruption in addition to providing guidance on how you can create a digital strategy to mitigate and overcome the impact of disrupters headed your way so you can not only survive but thrive in the digital age.