Where's Yours?
Up to 88% Search Online Before They Buy . . . Make Sure they Find You Before Your Competition!

Digital Age

September 01, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
H

alf the money I’m spending on advertising is wasted; the trouble is, I don’t know which half is one of my favorite quotes from John Wanamaker, a 19th century dry good merchant. Measuring advertising and marketing results was still difficult to impossible through the industrial age of the 20th century. This has all changed for the better in the digital age of the 21st century. This article will demonstrate how Critical Component-7; “Measure, Analyze and Adjust” can help you to “Stop Spending on What Isn’t Working”.

August 18, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
Y

ou can please some of the people all of the time, all of the people some of the time, but you can’t please all of the people all of the time. If you cannot satisfy them you are not only doing them a disservice you are also putting your brand equity at risk. In the analog days, unsatisfied customers would tell a handful in their social sphere. In the digital age, they tell the internet.

You put your reputation at risk every time you don’t ensure you can satisfy your customer during your qualification process. It is often better to redirect them to another provider instead of risking a negative rating or review.

Every business, professional firm and nonprofit organization is unique and requires special considerations especially when it comes to marketing in the digital age. All of these organizations do have the same 7 critical components in common if they want to grow their organizations. Critical Component number 5 is “redirecting unsatisfiable customers” can be controversial if not managed properly.

August 11, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
E

very business, professional firm and nonprofit organization is unique and requires special considerations especially when it comes to marketing in the digital age. All businesses, professionals and nonprofits do have the same 7 critical components in common to grow their organizations in the digital age.

We invite you to enjoy “Part-4” a simple strategy that can double your profits by asking one very simple question. (Spoiler Alert-Plus a bonus tactic)

Business owners tend to focus on revenue or top line sales numbers. Revenue is important of course but it is profit that allows us to serve our customers by keeping up with the drastic changes occurring in the marketplace thanks to the digital age we are in.

August 04, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
I

mproved Customer Retention is “Critical Component Number 3” and the foundation of growing every organization. Why customer retention? Besides the fact it is so damn hard to attract new ones, a satisfied customer is not only your best source of new business, they are a critical referral source especially in the digital age. If your customer is not satisfied they might tell the internet damaging your hard-earned reputation. This article will review several concepts and techniques you can begin using today to improve your customer retention.

July 28, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
G

rowth is never by mere chance; it is the result of forces working together.
— James Cash Penney, Founder, JC Penney
All businesses, professional firms and nonprofits must continuously attract new customers, clients and donors to survive let alone thrive. Attracting your Next New Customer in the digital age has changed dramatically. The evolution of communication channels including the internet, email and mobile phones has made distributing our messages at scale dramatically less expensive. Although the modern digital age channels are less expensive they do require new strategies and tactics to be effective. This article will demonstrate how you can Attract Your Next New Customer in the Digital Age.

July 21, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
E

very business, professional and nonprofit organization is unique and requires special considerations especially when it comes to marketing in the digital age. All businesses, professionals and nonprofits do share 7 critical components in common they can use as a foundation to grow their organizations. The first critical component is an Integrated Actionable Marketing Plan, and we will demonstrate how to make it measurable as well.

June 30, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
O

n Independence Day, July 4th we celebrate the founding of our nation which began at the signing of the Declaration of Independence in 1776. By signing the Declaration of Independence our forefathers were committing treason and in effect, signed their own death warrants. Spoiler alert: Death warrants have nothing to do with marketing in the digital age.

In 1776, the British Empire possessed the most powerful army in the history of the world. By signing the Declaration of Independence and in waging the Revolutionary war which indeed purchased our freedom from England our forefathers began a new era and created a revolutionary new precedent of individual freedom.

The knowledge of the day and technology our forefathers used to accomplish this was evolutionary, the way they used the knowledge and technology was revolutionary.

May 24, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
Y

our customers are talking about you already. Why not put them to work and let them help you grow your business. This article will demonstrate one often overlooked strategy you can use to improve customer retention in addition to adding Next New Customers to grow your business at the same time.