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Build Audience

July 28, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
G

rowth is never by mere chance; it is the result of forces working together.
— James Cash Penney, Founder, JC Penney
All businesses, professional firms and nonprofits must continuously attract new customers, clients and donors to survive let alone thrive. Attracting your Next New Customer in the digital age has changed dramatically. The evolution of communication channels including the internet, email and mobile phones has made distributing our messages at scale dramatically less expensive. Although the modern digital age channels are less expensive they do require new strategies and tactics to be effective. This article will demonstrate how you can Attract Your Next New Customer in the Digital Age.

July 14, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

he saying, “If you build it they will come” popularized by the 1989 movie “Field of Dreams” starring Kevin Costner and has been adapted many times to describe how to build a new product or business. “If you build it they will come” sounds so encouraging but can be very expensive and often incredibility risky. In the digital age, we have the benefit of the internet that provides much less expensive ways to build a business and mitigate your risk at the same time. This short article describes one such strategy you can consider to grow your business.

April 20, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
A

ttracting blog visitors is important but the real objective is to attract a repeat audience to add value to your organization and extend your reach. Somebody that visits your blog is a window shopper, a visitor that engages or interacts with your site is much more likely to not only become a repeat audience member but more importantly become your Next New Customer. Read on to discover 7 simple ways to encourage your site visitors to engage with your site.