Where's Yours?
Up to 88% Search Online Before They Buy . . . Make Sure they Find You Before Your Competition!

Get Found Online

November 07, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

he internet is a BIG place growing at a massive rate. Even though recorded history has been around for over 2,000 years a 2017 study by IBM reports 90% of the data on the internet was created since 2016. The question we get asked every day is “how can my Next New Customer find me in all that data”? This is a critical question for anyone that wants to grow their organizations in the digital age. There are many on-page and off-page strategies and tactics that can be used. This article will focus on on-page strategy.

The search engines have improved their guidelines for on-page search engine optimization or SEO in recent years. Following their on-page guidance is important to start. But on-page guidelines will only get you so far. This article will demonstrate the number one thing you can do to get found online.

The Number One Thing You Can do to Get Found Online Is . . .

April 06, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

his number goes up to an astounding 97% when they are looking for a new car. These facts are even more important when you consider your Next New Customer is making decisions on the limited few providers they are going to even talk to based only on the information they find online. This article will demonstrate the importance of being found online and how you can improve your chances of being found and more importantly selected.

Google and our friends at Luth Research recently completed a fascinating study following one car buyers journey from initial research to a final purchase. Her journey included over 900 digital touchpoints in a 3-month period. She looked into 14 different automotive brands online before choosing 2 brands to visit. That’s 12 different brands that will not only never see her business but will never even get an opportunity to talk to her because of the decisions she made based on what she found online.

The upside of digital marketing is when your Next New Customer contacts you, they are a much more educated consumer, much further down the sales funnel and more likely to buy. The downside is when they don’t contact you, you lose business.

There are 2 things to do to improve your chances of being found online and be selected as a potential provider.