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Get Found Online

Get Found

Up to 88% Search Online "Before" They Buy, Will They Find You or Your Competition First?

November 07, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

he internet is a BIG place growing at a massive rate. Even though recorded history has been around for over 2,000 years a 2017 study by IBM reports 90% of the data on the internet was created since 2016. The question we get asked every day is “how can my Next New Customer find me in all that data”? This is a critical question for anyone that wants to grow their organizations in the digital age. There are many on-page and off-page strategies and tactics that can be used. This article will focus on on-page strategy.

The search engines have improved their guidelines for on-page search engine optimization or SEO in recent years. Following their on-page guidance is important to start. But on-page guidelines will only get you so far. This article will demonstrate the number one thing you can do to get found online.

The Number One Thing You Can do to Get Found Online Is . . .

October 20, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
D

isruptions in business can be a tremendous opportunity if you are prepared. The hard part is recognizing the disruption “before” it happens. This is not always easy because digital age disruptions are coming from everywhere today and can develop slowly then seem to suddenly pop-up out of nowhere especially if we are too busy working “in” our business to serve our customers today and not investing enough time working “on” our business to serve our customers tomorrow.

Discover how you can profit from 3 different disruptions that will affect your business sooner rather than later if it hasn’t begun already.

October 13, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
D

isruptions in business can be a tremendous opportunity but, only if you are prepared. The hard part is recognizing the disruption “before” it happens. This is not always easy because disruptions can develop slowly then seem to suddenly pop-up out of nowhere especially if we are too busy working “in” our business to serve our customers today and not investing enough time working “on” our business to serve our customers tomorrow.

Discover how you can profit from 3 different disruptions that will affect your business sooner rather than later if it hasn’t begun already.

Part-1 of this article discussed the technical disruption. In Part-2 we will cover the “Demographic Disruption” headed your way. This year 2017 marks the birthday of the middle of the Baby Boomers. This means 3 years from around 2020 a majority of the Boomers will be retirement age and begin reducing their annual spending.

October 06, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
D

isruptions in business can be a tremendous opportunity if you are prepared. The hard part is recognizing the disruption “before” it happens. This is not always easy because disruptions can develop slowly then seem to suddenly pop-up out of nowhere especially if we are too busy working “in” our business for our customers today and not investing enough time working “on” our businesses for our customers tomorrow.

Discover how you can profit from 3 different disruptions that will affect your business sooner rather than later if it hasn’t begun already.

September 29, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

he first free strategy we discussed in Part-1 was Social Media Channels especially while they are still free. The second strategy of course is Search Engines.

There are many Search Engine Optimization (SEO) tactics you can utilize to get the most out of your digital properties. This post will review the difference between white hat SEO tactics that can improve your search rankings and black hat SEO tactics that will get your site delisted in addition to the number one thing you can do to improve your search ranking to help grow your business.

September 22, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
Y

our Next New Customer is using social media channel(s) of their choice for reasons that are important to them. For example, Facebook users generally like to keep up with family, friends and classmates. LinkedIN is popular with professionals engaged in advancing their careers or growing their business.

Discover your Next New Customers favorite social media channel and publish to it with content they will want to engage with. Each social media channel has it’s own audience type and chances are your audience is on multiple channels. So use market research, demographic usage data, social trends, hire a marketing agency or just ask your customers. They’ll tell you, in fact they love to share, sharing is the one favorite activity that is common across all social networking channels.

This post will discuss 2-free strategies including important tactics to get found online along with one critical question you need to ask to begin.

July 07, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
E

very business, professional and non-profit that wants to be found online must have a system in place to keep up with the constantly changing digital landscape. This is the first in a series of articles that will discuss absolutely critical items that must be included in your web and blog sites if you want to be found online.

The Internet is a BIG Place and It’s Still Growing
It is more and more difficult to get found every day. There are over 1.2 billion websites with an estimated total of almost 5 billion web pages. Google processes over 40,000 searches every second which totals a staggering 1.2 Trillion searches a year.

April 06, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

his number goes up to an astounding 97% when they are looking for a new car. These facts are even more important when you consider your Next New Customer is making decisions on the limited few providers they are going to even talk to based only on the information they find online. This article will demonstrate the importance of being found online and how you can improve your chances of being found and more importantly selected.

Google and our friends at Luth Research recently completed a fascinating study following one car buyers journey from initial research to a final purchase. Her journey included over 900 digital touchpoints in a 3-month period. She looked into 14 different automotive brands online before choosing 2 brands to visit. That’s 12 different brands that will not only never see her business but will never even get an opportunity to talk to her because of the decisions she made based on what she found online.

The upside of digital marketing is when your Next New Customer contacts you, they are a much more educated consumer, much further down the sales funnel and more likely to buy. The downside is when they don’t contact you, you lose business.

There are 2 things to do to improve your chances of being found online and be selected as a potential provider.