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Digital Marketing Plan

September 01, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
H

alf the money I’m spending on advertising is wasted; the trouble is, I don’t know which half is one of my favorite quotes from John Wanamaker, a 19th century dry good merchant. Measuring advertising and marketing results was still difficult to impossible through the industrial age of the 20th century. This has all changed for the better in the digital age of the 21st century. This article will demonstrate how Critical Component-7; “Measure, Analyze and Adjust” can help you to “Stop Spending on What Isn’t Working”.

July 21, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
E

very business, professional and nonprofit organization is unique and requires special considerations especially when it comes to marketing in the digital age. All businesses, professionals and nonprofits do share 7 critical components in common they can use as a foundation to grow their organizations. The first critical component is an Integrated Actionable Marketing Plan, and we will demonstrate how to make it measurable as well.

June 30, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
O

n Independence Day, July 4th we celebrate the founding of our nation which began at the signing of the Declaration of Independence in 1776. By signing the Declaration of Independence our forefathers were committing treason and in effect, signed their own death warrants. Spoiler alert: Death warrants have nothing to do with marketing in the digital age.

In 1776, the British Empire possessed the most powerful army in the history of the world. By signing the Declaration of Independence and in waging the Revolutionary war which indeed purchased our freedom from England our forefathers began a new era and created a revolutionary new precedent of individual freedom.

The knowledge of the day and technology our forefathers used to accomplish this was evolutionary, the way they used the knowledge and technology was revolutionary.