ou can please some of the people all of the time, all of the people some of the time, but you can’t please all of the people all of the time. If you cannot satisfy them you are not only doing them a disservice you are also putting your brand equity at risk. In the analog days, unsatisfied customers would tell a handful in their social sphere. In the digital age, they tell the internet.
You put your reputation at risk every time you don’t ensure you can satisfy your customer during your qualification process. It is often better to redirect them to another provider instead of risking a negative rating or review.
Every business, professional firm and nonprofit organization is unique and requires special considerations especially when it comes to marketing in the digital age. All of these organizations do have the same 7 critical components in common if they want to grow their organizations. Critical Component number 5 is “redirecting unsatisfiable customers” can be controversial if not managed properly.