mproved Customer Retention is “Critical Component Number 3” and the foundation of growing every organization. Why customer retention? Besides the fact it is so damn hard to attract new ones, a satisfied customer is not only your best source of new business, they are a critical referral source especially in the digital age. If your customer is not satisfied they might tell the internet damaging your hard-earned reputation. This article will review several concepts and techniques you can begin using today to improve your customer retention.