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Convert to Customers

November 17, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

he battle royal between marketing giant Procter & Gamble and activist investor Nelson Peltz is a case study on the effective use of digital marketing currently playing out before our eyes. Mr. Peltz says “P&G (Goliath) suffers from market share erosion and low organic sales growth due to smaller companies (David’s, just like you and me) using digital marketing more effectively”. In the middle of the proxy battle this summer P&G dropped a bombshell on the digital ad world by eliminating $140 Million of what it called ineffective digital ads in the 4th quarter of 2017 alone. Many observers implied if P&G doesn’t think digital ads work, digital ads must not work, right?

Just like you and I, Mr. Peltz’s objective is to create sustainable long-term value at P&G. Not by cutting costs in areas like marketing or research and development but to use those resources in new and effective ways by embracing the digital disruption in order to increase business and add value. Mr. Peltz eloquently proves his point by demonstrating how smaller upstarts like Harry’s Razors and Honest Company are doing digital right and are currently stealing market share away from the P&G.

This article will outline how Mr. Peltz is advocating P&G can do digital right to grow their business units using the same low-cost digital channels available to everyone with a laptop and internet connection.

August 11, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
E

very business, professional firm and nonprofit organization is unique and requires special considerations especially when it comes to marketing in the digital age. All businesses, professionals and nonprofits do have the same 7 critical components in common to grow their organizations in the digital age.

We invite you to enjoy “Part-4” a simple strategy that can double your profits by asking one very simple question. (Spoiler Alert-Plus a bonus tactic)

Business owners tend to focus on revenue or top line sales numbers. Revenue is important of course but it is profit that allows us to serve our customers by keeping up with the drastic changes occurring in the marketplace thanks to the digital age we are in.

August 04, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
I

mproved Customer Retention is “Critical Component Number 3” and the foundation of growing every organization. Why customer retention? Besides the fact it is so damn hard to attract new ones, a satisfied customer is not only your best source of new business, they are a critical referral source especially in the digital age. If your customer is not satisfied they might tell the internet damaging your hard-earned reputation. This article will review several concepts and techniques you can begin using today to improve your customer retention.

July 21, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
E

very business, professional and nonprofit organization is unique and requires special considerations especially when it comes to marketing in the digital age. All businesses, professionals and nonprofits do share 7 critical components in common they can use as a foundation to grow their organizations. The first critical component is an Integrated Actionable Marketing Plan, and we will demonstrate how to make it measurable as well.

June 23, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

he massive increase in digital marketing news coverage in the mainstream media indicates digital marketing continues to painfully mature. The Wall Street Journal dedicated an entire section in their print edition this week titled “The Web’s Perilous Paths For Brands”.

Suzanne Vranica’s headline in this Special Report section of the Journal was especially poignant. “Advertisers are increasingly wary of objectionable content and fraudulent traffic, as they seek their goal: the attention of audiences who will buy their products”

Everyone knows their Next New Customer is spending more and more time online so digital advertising continues to explode lead by programmatic ad buying. The digital duopoly of Facebook and Google collect an incredible amount of metadata including browsing preferences, shopping habits and demographics that they let advertisers use to “target” their Next New Customer on their far-flung ad networks. Programmatic ad buying is promoted to be more cost effective than purchasing individual ads on well-know sites.

June 02, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
P

art-1 of this post demonstrated the importance of customer reviews to improve retention and grow your business. In Part-2 of this post will outline an Actionable 6-Point Satisfaction Rating Scale that will:
Demonstrate the Importance of Customer Satisfaction to Your Team
Define What Each Rating Means to Your Business (& Their Job)
What Action to Take with the Results to Improve Retention & Grow Your Business

May 24, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
Y

our customers are talking about you already. Why not put them to work and let them help you grow your business. This article will demonstrate one often overlooked strategy you can use to improve customer retention in addition to adding Next New Customers to grow your business at the same time.