3-Critical Components to a Call to Action
Be sure to include all 3 of the following components in every one of your Calls to Action. The first question you always have to ask yourself is . . .
1-What do you want your audience to do?
It’s up to you, you get to decide. Is your content designed to attract followers, nurture prospects down the sales funnel or drive event attendance? Tailor your Call to Action to fit your story.
2-What’s in it for them?
This is critical. Your audience is not following or reading your blog because they want to see your business grow. They are following and reading your blog to solve a problem or improve the quality of their life or that of someone they care about. Put the benefit they will enjoy by taking advantage of your call to action right up front.
3-An obvious way they can take the next step.
Usually with a Call to Action button such as Subscribe Button along with an intuitive registration process that harvests the contact and marketing data you need. Make the process as simple and as friction-free as possible for the best results.
Here are 3 low cost Calls to Action designed for First Contact and visitors at the top of the sales funnel.
Invite Them to Subscribe
Unless you are an E-commerce site, most businesses do not get many visitors to buy on their first visit since your audience has an unlimited number of sources of information online. Besides asking for a direct sale another strategy to consider is to focus on a minor close. They discovered and visited your blog for a reason so you have an opportunity to engage them if you invite them to subscribe to your blog site. It’s a Win-Win, they receive free and valuable information and you stay top of mind.
I would like to invite you to receive free and valuable information to help you grow your business that is published about once a week by subscribing to this blog by simply typing your email address in the Subscribe box in the left column and click subscribe. It’s simple, no cost and risk-free. We will never sell your email address, SPAM you and you can unsubscribe at any time.
Make it Easy for Them to Share
Another easy Call to Action is inviting your visitors to share your post with others that would find it valuable. You can use email and social media sharing tools like the ones found in the center column.
Sharing is caring and remains one of the favorite activities of the online community. Sharing is also valuable by allowing you to stay top of mind with your audience by sharing articles to help your customers and prospects solve a problem or improve the quality of their lives.
Provide Free and Valuable Information in an Ebook
The visitors that are closer to a purchase decision are looking for more in-depth information about how to solve a problem or improve the quality of their lives. A free download of an Ebook that promises a solution they are looking for will keep you top of mind and help you identify prospective clients that are seriously considering a purchase.
Your Next New Customers have Changed the Way They Buy . . . Have You Changed the Way You Sell? Learn what has changed and how you can attract your Next New Customers by downloading your Free Ebook by clicking here.
I invite you to subscribe to our blog site to receive free and valuable information you can use to help grow your business. It’s simple, no cost and risk-free. We will never sell your email address, SPAM you and you can unsubscribe at any time.
One More Thing (Thank you Steve)
Remember to respond quickly and professionally, everybody that takes advantage of your Call to Action is not only a prospect but also a referral source.