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Build Audience

December 01, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

o win the hunt for the best deals, your Next New Customer is using their smartphones with great skill to gather intelligence on social media, websites and even apps such as PriceGrabber, PriceJump, and ShopSavvy to ensure they are getting the lowest price.

This kill the vendor purchasing behavior is highlighted by but is no way limited to the retail sector during the Christmas season. It is a total about face in the purchasing journey for all business sectors all of the time. Your Next New Customer has hijacked the purchasing journey, they like the power and they are never going to give it back. If they don’t like what they find about you online, you are going to lose business. This article will discuss one strategy you can use to protect yourself from the onslaught of digital shoppers decimating your margins.

October 30, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
E

mpowered by the internet your Next New Customer has changed the way they buy, is the way you sell keeping up with them? This article will define the about face in the purchasing path of your Next New Customer in the digital age of the internet and detail steps you can take today in order to take full advantage of it to grow your business.

Since the beginning of commerce Customers have always wanted to ensure they are receiving the best value in exchange for their (usually hard-earned) currency. They are constantly shopping and searching for the best buys to ensure they know when to purchase and from who. It’s human nature to want the best value and maybe just as important they also want to make sure they are not making a purchasing decision they will regret.

August 18, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
Y

ou can please some of the people all of the time, all of the people some of the time, but you can’t please all of the people all of the time. If you cannot satisfy them you are not only doing them a disservice you are also putting your brand equity at risk. In the analog days, unsatisfied customers would tell a handful in their social sphere. In the digital age, they tell the internet.

You put your reputation at risk every time you don’t ensure you can satisfy your customer during your qualification process. It is often better to redirect them to another provider instead of risking a negative rating or review.

Every business, professional firm and nonprofit organization is unique and requires special considerations especially when it comes to marketing in the digital age. All of these organizations do have the same 7 critical components in common if they want to grow their organizations. Critical Component number 5 is “redirecting unsatisfiable customers” can be controversial if not managed properly.

July 28, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
G

rowth is never by mere chance; it is the result of forces working together.
— James Cash Penney, Founder, JC Penney
All businesses, professional firms and nonprofits must continuously attract new customers, clients and donors to survive let alone thrive. Attracting your Next New Customer in the digital age has changed dramatically. The evolution of communication channels including the internet, email and mobile phones has made distributing our messages at scale dramatically less expensive. Although the modern digital age channels are less expensive they do require new strategies and tactics to be effective. This article will demonstrate how you can Attract Your Next New Customer in the Digital Age.

July 14, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
T

he saying, “If you build it they will come” popularized by the 1989 movie “Field of Dreams” starring Kevin Costner and has been adapted many times to describe how to build a new product or business. “If you build it they will come” sounds so encouraging but can be very expensive and often incredibility risky. In the digital age, we have the benefit of the internet that provides much less expensive ways to build a business and mitigate your risk at the same time. This short article describes one such strategy you can consider to grow your business.

April 20, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
A

ttracting blog visitors is important but the real objective is to attract a repeat audience to add value to your organization and extend your reach. Somebody that visits your blog is a window shopper, a visitor that engages or interacts with your site is much more likely to not only become a repeat audience member but more importantly become your Next New Customer. Read on to discover 7 simple ways to encourage your site visitors to engage with your site.

April 20, 2017
President
Your next new customer has changed the way they buy . . . Have you changed the way you sell?
F

irst Contact! Congratulations you attracted a new visitor to your site but remember, they don't know you yet, and if they don’t engage or interact with you right now they can easily click away, forget about you and be lost forever. The first important decision before you begin writing is to decide what you want your audience to do usually in the form of a “Call to Action” after they read your post. This article will not only provide the 3-Critical Components that must be included in a successful Call to Action but also examples of how you can use them with your next post.